WILDFLOWER
OVERVIEW
Wildflower develops sustainable infrastructure in New York City. In terms of the website, less is more, there is no need for clutter and chaos. Wildflower Studios is a great example of this theory, improving their user experience with a minimalistic approach to reduce load time and increase readability. The design is polished and simple incorporating small statements that are centered and prominent making them impactful and resonant with users.
INVOLVEMENT
• Lead Designer
• Front-end Development
• Collaborated with Engineering and Product Teams
• Aligned with Senior Leadership and Stakeholders
HOMEPAGE
HOMEPAGE ITERATIONS
The homepage iterations incorporate bold minimalism, creating a striking yet uncluttered visual experience. This design approach enhances user engagement by focusing on essential elements, providing a clean and modern aesthetic that aligns with Wildflower's contemporary brand identity.
STREAMING PAGE
BREAK THE GRID
Offsetting items from the standard grid alignment is unexpected and creates a more interesting content flow. This approach is easily applied to other elements creating visual cohesion with other pages.